From Miami’s growing football skyline to the commercial corridors opening around the 2026 World Cup, David Beckham’s business interests have carried the former England captain into another record year. The brands grouped under DRJB Holdings generated pre-tax profit of $65.7 million (€57.6 million) in 2025, with World Cup-related partnerships helping to lift the company’s earnings.
Revenue reached $110.5 million (€96.9 million), a 20% rise on the $92.3 million (€81 million) reported for 2024. Pre-tax profit climbed 46% from the previous year. The accounts are due to be filed at the UK’s Companies House next week.
DRJB Holdings paid ordinary dividends of $51.1 million (€44.8 million) during 2025, slightly below the $53 million (€46.5 million) distributed in 2024. A further $61.6 million (€54 million) in special dividends was paid this year. Beckham’s 45% holding, held through Footwork Productions, gives him an estimated $51 million share of those combined payouts.
The remaining 55% belongs to Authentic Brands, the US group which bought its stake in 2022 in a deal valued at £200 million (€228.1 million). The ownership structure reflects the scale of a business that has moved well beyond Beckham’s playing career, while continuing to draw on a profile made across Manchester, Madrid, Milan, Los Angeles and the England national team.
A World Cup commercial runway
The approach to the 2026 tournament in the United States, Canada and Mexico has helped create fresh openings. Beckham agreed a multi-year partnership with Bank of America and became an ambassador for its global sports programme.
Over the summer, he appeared in roughly a dozen World Cup-linked advertising campaigns. Lenovo, McDonald’s, Verizon and PepsiCo-owned Lay’s were among the brands involved, underlining how the tournament has become a key part of the company’s commercial planning.
There was also a broader spread of work during the financial year: a menswear collection with Hugo Boss, an eyewear range with Safilo, and a limited-edition Adidas Predator boot. Beckham also reached an agreement for the Paramount+ programme Beckham & Friends Live.
Three divisions and interests beyond football branding
DRJB Holdings is organised around three main businesses. DB Ventures handles many of the commercial arrangements attached to Beckham’s name, while Seven Global manages licensing partnerships including its work with Adidas. Studio 99 is the production operation behind Netflix’s Beckham documentary and a separate documentary centred on Victoria Beckham.
His investment activity extends outside the holding company. Beckham co-founded the supplements business IM8 in 2024 and has also invested in BeeUp, a fruit-and-honey snack company. For a figure whose playing life crossed Europe and North America, the latest accounts show the next World Cup already shaping the commercial calendar as much as the sporting one.
