Juventus are trying to frame their next cycle around continuity as much as investment. The €250 million capital increase requested by John Elkann from the club’s shareholders is intended to give the directors room to rebuild a side capable of returning to the top of Serie A and becoming a regular presence in the Champions League. It also carries a clear message over the squad: Kenan Yildiz and Kerim Alajbegovic are not players the club intend to sacrifice.
Capital increase offers Juventus room to plan
The ownership’s proposed financial support would strengthen the club’s position both on and off the pitch. Alongside the capital increase, Juventus expect to have at least €100 million available for transfer business, allowing the board to shape the squad without being forced into immediate decisions over their most valuable young talents.
The wider objective remains a return to sustained competitiveness:
- to challenge again at the highest level in Serie A;
- to establish a more stable place in the Champions League;
- to give the sporting department greater security in the transfer market;
- to protect the emerging players viewed as central to the club’s future.
That final point matters in the context of Juventus’ UEFA settlement agreement. If sales are required to meet the relevant financial parameters, the club’s ownership do not want Yildiz or Alajbegovic to be among those leaving Turin.
Yildiz remains the leading figure of the project
Yildiz has become one of the defining young faces of Juventus. The Turkish No. 10 is currently expected to be unavailable until at least December after surgery on his left foot, following a fracture at the base of the fifth metatarsal.
His absence comes after two highly productive seasons, in which he recorded 23 goals and 19 assists. That output has naturally drawn attention beyond Italy. Real Madrid president Florentino Perez has long admired the forward, while Arsenal considered making a move during the last summer window before deciding not to proceed.
Juventus have already given themselves a substantial contractual safeguard. Yildiz is tied to the club until 2030 on a deal worth €7 million per year, and he is strongly attached to the Juventus environment. Even so, the most convincing way to retain a player of his stature will be to make the sporting project match his ambitions: competing seriously in Italy and returning to the decisive stages of European football.
Alajbegovic is another asset Juventus want to develop
The situation is slightly different for Alajbegovic, who arrived only last summer and is two years younger than Yildiz. The Bosnian has yet to fully show his potential in Turin, but Juventus believe his development could accelerate quickly from this season onward.
- Juventus paid €30 million to sign Alajbegovic from Bayer Leverkusen.
- Carnevali and Massara completed the investment ahead of several interested clubs.
- Atalanta, Roma, Milan and Chelsea had all been in the running for the player.
- A strong first period in Italy could renew Chelsea’s interest and attract further attention from Premier League sides.
For Juventus, that possibility is precisely why the ownership has drawn its line early. Alajbegovic is not yet as established as Yildiz, but he is being treated as a player whose value should be realised on the pitch rather than through an early sale.
A season built around keeping the core intact
The proposed financial package is therefore about more than transfer spending. It is designed to prevent Juventus from being pushed into choices that would weaken the long-term sporting plan. The club may still need to balance its accounts through player trading, but the intention is that any departures should come from elsewhere in the squad.
Yildiz and Alajbegovic represent two different stages of the same Juventus idea: one already carrying responsibility and attracting Europe’s elite, the other arriving with considerable expectation and room to grow. In the coming seasons, the board and coaching staff will be judged on whether they can build a team worthy of keeping both at the centre of it.
