Juventus have placed executive pay at the centre of their wider sustainability project, using the 2025/26 restructuring of the club’s leadership to introduce a system in which senior figures can be rewarded for financial, sporting and market performance. The annual financial report to 30 June 2026 sets out the sums paid to departing and incoming directors, while also outlining short- and long-term incentive plans intended to connect management remuneration to the club’s results.
A season of change in the Juventus boardroom
The 2025/26 campaign was not only a sporting season for Juventus. It also brought a significant reshaping of the executive structure, beginning with a new board of directors and continuing with changes at chief executive and general manager level.
- Maurizio Scanavino remained chief executive until 7 November 2025, receiving €298,382 for his final months in the role.
- Damien Comolli subsequently held both the chief executive and general manager positions.
- Giovanni Carnevali took over on 12 June 2026, replacing Comolli in the two roles.
- Frederic Massara was appointed Chief Football Officer.
- Gianluca Ferrero retained the presidency of the board.
For Comolli, Juventus recorded total remuneration of €1,950,348. That figure included €638,963 for his work as chief executive, €428,178 as general manager, €33,207 in non-cash benefits and a gross severance payment of €850,000.
The club also chose not to seek repayment of the €950,000 gross joining bonus included in Comolli’s previous contract. That payment had been linked to his arrival from Lille.
Carnevali’s contract and the new football structure
Carnevali received €101,778 for his first 18 days at Juventus after assuming office on 12 June. His agreement provides for a gross fixed annual salary of €1.75 million covering the combined chief executive and general manager duties.
There is also a €1 million extraordinary payment conditional on Carnevali remaining with Juventus until 30 June 2027. Unlike Comolli’s joining arrangement, this sum can be reclaimed by the club in specified circumstances.
Massara’s fixed annual salary was not disclosed in the report. Juventus did confirm, however, a one-off gross payment of €600,000, due in a single instalment by 30 November 2026.
Ferrero received €416,604 in total: €400,000 for the presidency, €10,604 in non-cash benefits and €6,000 for duties connected with J|Medical.
Bonuses tied to results on and off the pitch
The more consequential element of the new approach is Juventus’ incentive framework for key executives. The club has created Short Term Incentives and Long Term Incentives, making a portion of senior management pay dependent on targets beyond the fixed salary.
Annual incentives
The Short Term Incentive plan will be assessed each year and will take account of three areas:
- Financial performance;
- Sporting results;
- Management objectives.
The annual award can range from zero to 150% of the reference bonus, depending on the level of achievement. For Carnevali, whose fixed salary is €1.75 million, meeting the relevant targets in full could generate an additional €1.75 million. If results exceed the expected level, the award could rise to €2.625 million.
Three-year share awards
The Long Term Incentive programme will run in three-year cycles and will be paid in Juventus shares rather than cash. The first cycle ends on 30 June 2029, followed by further cycles ending on 30 June 2030 and 30 June 2031.
Under the current value of the shares, Carnevali could receive 1,015,979 Juventus shares for each three-year period if all targets are fully met. The calculation gives equal 40% weight to financial and sporting outcomes, with the remaining 20% linked to the performance of Juventus shares on the stock market.
As with the annual scheme, an outcome above the planned level could produce a larger award. The principle is clear: Juventus want the people directing the club’s business and football operations to have a direct stake in the progress they deliver, from balance-sheet discipline to results on the field and the confidence of the market.
