Barcelona’s next meeting with Real Madrid will carry a different soundtrack on the shirt. For the 265th Clásico, the Spanish champions will replace the usual Spotify front-of-shirt branding with the GOLF WANG identity of artist and producer Tyler, The Creator.
The switch is part of Spotify’s commercial agreement with the Catalan club, which allows the music platform’s space on the jersey to be used for artist campaigns and releases. Rosalía, Karol G, The Rolling Stones and Olivia Rodrigo have previously featured in similar Barcelona matchday collaborations.
Quick facts
- Tyler, The Creator’s GOLF WANG logo will appear on Barcelona’s special Clásico kit.
- Barcelona Women will wear the design first, against Granada in Liga F, a day before the men’s Real Madrid match.
- The collection has been produced with Nike and will be sold through Barça Stores and Nike outlets.
- A Match-quality run of 1,899 shirts will be available.
- There will also be 22 signed Match-quality shirts and 11 further units signed by Tyler, The Creator.
GOLF WANG is the fashion label and creative world established by Tyler, The Creator. Its arrival gives Barcelona another artist-led edition for a fixture that reaches far beyond the city and is watched across the continent.
The special shirt will not be limited to the two teams’ match kits. Barcelona and Nike have also prepared a wider range including a bomber jacket, a retro-inspired set, leopard-print pieces, cotton T-shirts and sweatshirts, socks, a beanie, water bottle and a collaboration scarf. Each item carries joint Barcelona and GOLF WANG branding.
Supporters will be able to buy the standard release through the club’s retail network and Nike stores, with Spain and the United States identified as the principal markets for the more limited versions.
The 22 most exclusive shirts will carry signatures from the starting players in both featured fixtures: the men’s Clásico and the Liga F game between Barcelona Women and Granada. Eleven additional shirts, signed by Tyler, The Creator, will also go on sale.
