David Beckham’s commercial empire has surged again in the World Cup summer, with the former Paris Saint-Germain midfielder earning more than £38 million, around €44 million, in less than a year through his company DRJB Holdings.
The 51-year-old has benefited from a string of high-value advertising agreements linked to the 2026 World Cup, staged across the United States, Mexico and Canada. The tournament’s scale and the global reach of its host markets have helped fuel another major year away from the pitch for the former England captain.
Long-term World Cup partnerships
Beckham has signed extended commercial arrangements with major companies including McDonald’s, Verizon and Pepsi, the owner of Lay’s. Those long-term deals could lift the figures further over the next financial year.
Stella Artois, Home Depot and Bank of America were also among the brands to partner with the former Manchester United, Real Madrid, LA Galaxy, AC Milan and PSG player around the World Cup.
Beckham spent the second half of the 2012-13 season at Paris Saint-Germain, helping the club win the Ligue 1 title before ending his playing career. More than a decade later, his brief spell in France remains part of a global football profile that continues to command major commercial value.
First British sportsman above £1 billion
Beckham has also become the first British athlete whose estimated personal wealth has passed £1 billion. His fortune was put at more than £1.185 billion in May, equivalent to roughly €1.36 billion.
The latest revenue from DRJB Holdings underlines the continuing power of Beckham’s name during football’s biggest international event, with further returns expected from partnerships that stretch beyond this summer’s tournament.
