Paris Saint-Germain’s commercial machine is set for another French addition, with cosmetics giant L’Oréal expected to join the club’s growing sponsorship portfolio.
The partnership is understood to be planned for at least two years and would be worth less than €5 million per season. An official announcement is expected shortly, although PSG did not confirm the agreement when approached.
L’Oréal would become the latest major company to align itself with the European champions after recent sponsorship arrivals involving Coca-Cola and Chinese automotive group BYD.
The prospective deal would bring together two of France’s most recognisable global brands, adding another commercial layer to PSG’s season as the club continues to build its business presence alongside its on-pitch ambitions.
