ORLANDO — STUFF has added another banner to the Magic’s game-night résumé, taking 2026 NBA Mascot of the Year honors at the league’s annual mascot conference.
STUFF wins 2026 NBA Mascot of the Year
The award was decided by fellow NBA mascots and marks the third Mascot of the Year selection for Orlando’s longtime crowd favorite. STUFF previously won in 2016 and 2017, becoming the first repeat winner in the award’s history with those back-to-back victories.
His latest recognition came with two additional league mascot awards from the 2025-26 season, making STUFF the NBA’s only mascot to collect multiple honors this year.
SEO Title: Orlando Magic’s STUFF Named 2026 NBA Mascot of the Year
Meta Description: Orlando Magic mascot STUFF wins his third NBA Mascot of the Year award, adding Digital Content and Video of the Year honors from 2025-26.
Quick facts
- STUFF was voted 2026 NBA Mascot of the Year by mascots around the league.
- It is his third career win after awards in 2016 and 2017.
- He earned the 2025-26 Digital Content Award for his “Play the Song” victory posts.
- His “Choices Nope – Yep” feature received the 2025-26 Video of the Year Award.
- STUFF is entering his 38th season as Orlando’s mascot.
The NBA Mascot Awards began in 2005 as part of the annual mascot conference, where performers trade ideas on halftime routines, skits, costumes and new in-arena props. STUFF’s mix of stunts, comedy bits and digital work kept him at the center of Orlando’s presentation again last season.
Born in 1989, STUFF has become one of the enduring figures in the Magic’s home-floor atmosphere. His résumé includes a ladder-assisted backflip dunk that landed on ESPN’s Top Ten Plays, plus national television appearances beyond the NBA calendar.
He once staged a proposal to supermodel Kate Upton, a prank that drew TMZ attention, and later met “Hashtag,” the mascot from “The Tonight Show with Jimmy Fallon,” in a televised dance battle. That matchup was ruled a tie.
For the Magic, the latest award is another nod to a fixture who has worked the building through nearly four decades — from the baseline trampoline moments to the postgame content after an Orlando win.
