Hockey

Sofascore Expands NHL Coverage Through New Global Data Partnership

By Hugo Brennan

Sofascore Expands NHL Coverage Through New Global Data Partnership

Fans following the NHL through Sofascore will see a deeper statistical playbook this season after the platform entered a multi-year global partnership with the league.

New NHL data package arrives on Sofascore

The agreement links Sofascore’s product and engineering staff with NHL resources, while Sportradar, the league’s official data partner, will support the work. The collaboration is designed to expand how games can be tracked and interpreted in real time, from individual events to broader offensive trends.

Sofascore will build its NHL tools using NHL EDGE puck-and-player positional tracking. It is the company’s first move into NHL coverage, adding hockey to a platform used by more than 120 million fans annually across 25 sports.

  • Live play-by-play with visual event mapping to show how a game develops.
  • Enhanced shot maps detailing shot location, shot type and shot quality.
  • Offensive Intensity, a live indicator aimed at showing which club has control of the action.
  • Attack Zones, a pressure map organized by areas of the offensive zone.
  • Expected-value models, including expected goals and goalie-specific expected-goals measures.

Tracking data behind the new views

The NHL EDGE system supplies positional information on both the puck and skaters, giving Sofascore a foundation for its next generation of hockey statistics. The new features are set to begin appearing on Sofascore’s platforms during the current NHL season.

The goal is to give users a clearer read on the game beyond the scoreline: where chances are coming from, how dangerous they are, which team is sustaining pressure and how goaltending measures against expected outcomes.

Partnership focused on a growing global audience

Sofascore co-founder and chief executive Zlatko Hrkać said the company has long aimed to present the game with the same level of clarity available to those working within it. Direct access to NHL data and technology, he said, creates an opportunity to bring that perspective to hockey fans around the world and represents the start of a broader joint effort.

Jason Jazayeri, the NHL’s group vice president of business development, said innovation and fan engagement were central to the deal. He said the advanced statistics, driven by NHL EDGE data, are intended to make the league more accessible, more informative and more engaging as its international reach continues to grow.