European football’s next television shift could run through the living rooms of Mexico City, Milan and beyond from 2027, with UEFA exploring a global Champions League package that has brought Netflix into the conversation.
The proposed change is part of UEFA’s commercial planning for the 2027-2033 rights cycle, developed with agency Relevent. Rather than placing every match with one international streaming service, the model would make selected premium fixtures available to a worldwide platform alongside territory-specific broadcasters.
Netflix has been approached as a possible buyer, although no agreement has been completed. Any deal would mark a significant expansion of the streamer’s live-sport ambitions, following the broader move by services such as Amazon Prime Video and Apple TV+ into major football coverage.
A limited package rather than the whole competition
The central product under consideration is a “first pick” package. Its holder would be able to choose one of the standout matches from each Champions League matchweek in the markets where it owns the rights.
That package is expected to contain about 17 games across a season, with the Champions League final included. It would not give Netflix, or any other winning bidder, exclusive global access to the full tournament.
UEFA’s commercial target is also clear. The governing body wants annual revenue from media rights, sponsorship and licensing to move beyond €5 billion, compared with the roughly €4.4 billion currently generated by those streams.
Mexico’s viewing picture
For supporters in Mexico, the arrival of Netflix would not automatically remove the Champions League from existing viewing options. Rights are being divided into separate packages for the new cycle, allowing more than one service to carry parts of the competition.
Paramount+ is among the platforms already lined up with a Mexican rights package beginning in 2027. The final distribution of the tournament, including whether Netflix takes the proposed premium selection, remains unresolved.
