Netflix’s first major move into men’s international football in Spain will come through the 2030 World Cup rather than the Champions League, with the streaming company securing exclusive rights in Spain and Andorra to every one of the tournament’s 104 matches.
| Competition | Territory | Key dates | Coverage |
|---|---|---|---|
| FIFA World Cup | Spain and Andorra | 2030 | All 104 matches live |
| FIFA Women’s World Cup | United States and Canada | 2027 and 2031 | Rights already held by Netflix |
| UEFA national-team competitions | Global commercial mandate | 2028-2036 | Marketed by Relevent |
There is no club squad or coaching development attached to the agreement. Its immediate significance for the European football market lies instead in Netflix entering a territory where it had been linked with a possible future bid for Champions League rights, only to make its first Spanish men’s football investment through the World Cup.
World Cup coverage for Spain and Andorra
Netflix said it will show the complete tournament live, alongside Spanish-focused programming before matches, at half-time and after the final whistle. Matchdays will also include a daily highlights programme, with further content planned in the build-up to the competition.
Spain will be among the hosts of the centenary World Cup, sharing the main staging role with Morocco and Portugal. Argentina, Paraguay and Uruguay are also due to host anniversary fixtures. Spain will welcome the tournament as reigning world champions.
One match from each matchday will be available free of charge in Spain. Netflix will additionally provide a national free-to-air broadcaster with a package containing every Spain game, both semi-finals and the final. Details of that broadcast partnership are to be confirmed later.
Bela Bajaria, Netflix’s chief content officer, said that few events bring people together in the manner of a World Cup. She said she had witnessed Spain lifting the trophy from inside the stadium and had seen the emotion, national pride and lasting stories generated by the occasion.
With Spain preparing to host in 2030, Bajaria said Netflix was excited to make every match available to supporters in Spain and Andorra. She added that Spain receiving the world as champions, while supporters can follow the entire competition on the platform, would make the event especially distinctive.
A wider battle for football’s commercial future
FIFA secretary general Mattias Grafström said the governing body was pleased to deepen its relationship with Netflix ahead of a special edition of the World Cup. He said both parties wanted to bring the game closer to supporters and allow as many people as possible to experience the tournament.
The World Cup deal adds to Netflix’s growing sports portfolio, which includes the 2027 and 2031 Women’s World Cups in the United States and Canada, as well as selected NFL and MLB events, WWE, and high-profile boxing and mixed martial arts contests.
Elsewhere in the European rights landscape, UEFA has appointed Relevent as its exclusive marketing and sales agency for its national-team competitions from 2028 until 2036. The appointment followed a competitive tender involving several international sports marketing agencies.
Relevent has been given worldwide responsibility for selling and marketing commercial rights connected to UEFA national-team football, including media, sponsorship and licensing. Its remit also covers account-management and related commercial services.
UEFA said Relevent demonstrated an understanding of its strategic objectives and the changing international sports and entertainment market. The agency, which has experience representing UEFA club competitions, will work with the governing body to expand commercial opportunities and increase value for member associations and partners across media, sponsorship and licensing.
