Paris Saint-Germain’s commercial machine has added another French heavyweight under the lights of the season, with L’Oréal joining the club in a deal running through 2028.
A partnership worth close to €5m per season
PSG confirmed on Thursday that it has agreed a new partnership with the cosmetics group, linking the reigning French and European champions with L’Oréal for the next three years.
- The agreement runs until 2028.
- It is expected to bring PSG just under €5 million per year.
- Vichy Laboratoires will be a central brand within the collaboration.
Vichy research teams set for Poissy
The partnership will extend beyond matchday branding. Vichy Laboratoires’ scientific staff are due to work at the PSG Campus in Poissy on observational studies involving athletes.
The work will focus on several areas connected to players’ daily condition and performance:
- Skin health;
- Scalp health;
- Well-being;
- Athletic performance.
Supporters included in the plan
PSG said L’Oréal Group brands will also create new experiences for supporters around the club’s fixtures. The precise format of those activations has not yet been detailed.
The deal gives PSG another major domestic corporate partner while bringing L’Oréal’s research and consumer brands into the club’s training-base environment at Poissy.
