NBA Jersey Day will return for its seventh edition on Monday, Oct. 19, giving fans a 24-hour runway to pull a favorite uniform from the closet before the 2026-27 regular season opens the following night.
The league is asking fans around the world to wear an NBA jersey and post a photo on social media. Participants can tag @NBA along with their preferred team account, with selected posts eligible to appear on league and club social channels. The invitation is open to everyone, from longtime collectors with a throwback in the rotation to fans representing the game’s newest names.
There is no restriction on the jersey choice. A fan can reach back for the Showtime Lakers, the Bad Boy Pistons, the Bulls’ 1990s run, or the championship teams led by the Lakers and Spurs in the 2000s. Current faces such as Jalen Brunson, LeBron James and Shai Gilgeous-Alexander fit the moment, as do newer jerseys for Anthony Edwards, Victor Wembanyama, Cooper Flagg and No. 1 overall pick AJ Dybantsa. A classic No. 8 Kobe Bryant jersey remains part of the same conversation.
New uniforms arrive with opening week
The Jersey Day push comes as Nike and the NBA roll out the NBA Standard Issue Collection for the new season. The league-wide range spans all 30 teams and is designed around the next generation of players. Eight of the NBA’s oldest franchises will also receive Specter Edition uniforms.
The season itself begins Tuesday, Oct. 20, with an NBC and Peacock tripleheader. Boston visits Detroit at 3 p.m. ET, followed by Philadelphia at the defending champion New York Knicks at 7 p.m. ET. New York will unveil its championship banner before facing the 76ers.
The night closes in San Antonio, where the Spurs host Oklahoma City at 9:30 p.m. ET in a return meeting of the 2026 Western Conference Finals. Between fresh rosters, revised looks and another opening-night slate, the jersey on Oct. 19 can serve as both a memory of a past era and an early marker for the season ahead.
